Dr. Koushik Shaw of Austin Urology Institute is a pioneer in robotic surgery, but he’s also dedicated to making sure his patients lead healthy lives to keep urologic problems at bay. Peoples RX is a longstanding Austin health store that caters to the city’s crunchier population. By bringing the two together, our medical advertising agency introduced the high-tech doc to a whole new audience.

DJ MD on the Dial

Peoples RX has two radio programs in the Austin area where they spread the message of healthy living across Central Texas. Rock Candy Media, medical advertising agency, arranged for Dr. Shaw to join in on the conversation by appearing on both Healthy Choices and Let’s Get Healthy Austin.

Dr. Shaw’s first appearance went so well that they extended an open invitation to the good doctor to make regular appearances. Now, Dr. Shaw gets to talk gizmos and gadgets with the granolas.