MEET WITH THE PRACTITIONERS OF PROFIT
You ever get an ad and think that the Internet is reading your mind? Getting someone to buy a new kind of wellness product is about building desire. Getting them to switch medical practices means building their trust. Your ads must follow the user, ingraining a lifestyle proposition into their minds until they’ve bought what you’ve got.
There’s this thing called listening that we do. It is the guide we use to create an authentic identity based on your differentials. It’s the heart we add to the messaging that is client-centric and increases patient loyalty. The cost of getting a new patient is ~7x the cost of keeping one.
Do you have a plan for search engine marketing landing pages? Do you have an email strategy to match your pretty Instagram photos? Any successful health and wellness brand strategy takes the entire digital ecosystem into account.
Branding, marketing, and advertising that sets you apart and accomplishes its goals takes extra attention and creativity. That’s all we know how to do. Let other wellness or healthcare advertising and marketing agencies resell the same strategy to your competitors. Everything we do is fresh off the dome.
What’s better than getting high-traffic press mentions? Getting it without spending a dime on advertising, and positioning yourself as an authority in your field and a titan of your industry. Our client, the Austin Urology Institute, led by Dr. Koushik Shaw, wanted to get their name out at a national level. But not in some corny, overpriced, 15-second commercial. They wanted to do it authentically, the same way they run their urology practice.
As growth strategists and content advertisers, it’s our job to make connections on a human level. So what do you do when you have a very human-oriented product that might not make sense to your typical human? You simplify it and break it down in a way that the customer understands.
The effects of addiction are as wide-ranging as they are destructive to the inflicted individual. When we began working with a local rehab clinic in Austin, Texas, we used this as motivation, purpose, and reasoning to guide our efforts. Given the far-reaching and downright deadly implications associated with addiction, we set out to create a marketing campaign that would help amplify the rehab facility’s services and, potentially, save a life.
