It’s Nice to Be Niche.

Now it’s time to get rich.

Microbrands have changed how we shop, reclaiming the retail space from the behemoths. Now, direct-to-consumer products don’t have to fight for shelf space, but buyers’ attention is still in short supply. Build a digital native brand that breeds loyalty.

We are the branding agency that leads new and late-stage startups on the conquest for total disruption.

We know what people want. We can sell them what they don’t need.

You ever get an ad and think that the internet is reading your mind? We dig into the demographic details and find the audience that’s been waiting their whole lives for your product.

Hit “like” for more sales.

DTC e-commerce social media marketing is a popularity contest. With the right content strategy, it’s a major profit center. In the hands of amateurs, it’s at best a waste of time and at worst a detriment to your brand. Start selling on Instagram, Facebook, Pinterest, and whatever new network just invented in the time you spent reading this.

You’ve got sale!

Email and direct marketing for e-comm is everything… if you know how to use it. You need the right subject line, the perfect button placement, and the highest performing design. And that takes a lot of analysis and expertise. You might want our help on this.

All custom everything.

All custom everything. Boutique marketing and advertising (done by Rock Candy Media in Austin, obviously) takes special attention and added creativity. That’s all we know how to do. Let other startup advertising and marketing agencies resell the same strategy to your competitors. Everything we do is fresh off the dome.

Case Studies

We believe in constant experimentation and innovation, but our clients are no guinea pigs. See how we’ve assisted microbrands in becoming first in their field:

Mercury Mosaics
Silver Lining Playbook

Mercury Mosaics
Like Finding Money in Your Couch Cushion

FlexRadio
Flexing on the Competition

FlexRadio
Flexing On Social

BOOK A MEETING

Silver Lining Playbook
Mercury Mosaics

When the COVID-19 crisis hit the states, Mercury Mosaics had to shut down their tile factory. Rather than furloughing the entire team, Mercedes, the company founder, decided to keep them on to plot out a new production process. In unprecedented and uncertain times, this seemed like a response worth sharing. Inc Magazine agreed.

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Like Finding Money in Your Couch Cushion
Mercury Mosaics

Mercury Mosaics was an established and esteemed tile company when they brought in Rock Candy Media. They had a nice website, a consistent email strategy, and a strong social presence. Even with all that in place, there was room for improvement.

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Flexing on the Competition
FlexRadio

FlexRadio is a technology leader in the field of shortwave radios. We know it, their fans know it, but newcomers to the world of shortwave have to compare numerous brands and models. But their fans weren’t leaving reviews that would net them new customers. Rock Candy Media changed all that with a customer review strategy.

Get Started

The first step to getting RCM for your e-commerce business is to meet the team in person, experience our board room manner, and get a positioning analysis.

It’s Nice to Be Niche.

Now it’s time to get rich.

Microbrands have changed how we shop, reclaiming the retail space from the behemoths. Now, direct-to-consumer products don’t have to fight for shelf space, but buyers’ attention is still in short supply. Build a digital native brand that breeds loyalty.

We are the branding agency that leads new and late-stage startups on the conquest for total disruption.