Uncategorized – Rock Candy Media https://rockcandymedia.com Mon, 11 Nov 2019 22:46:33 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.2 Anonymity on the Internet: The Perils of Privacy https://rockcandymedia.com/blog/content-nightmares-media-advertising-agency/ Thu, 13 Dec 2018 02:36:50 +0000 https://rockcm.wpengine.com/?p=5481 Guardians of the Internet Aside from your money and information, there is one more very personal feature that the internet can strip away from you. Your mental stability. With millions of people connected to the internet, there’s no doubt that some of them are going to resemble the more heinous side of humanity. A side […]

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]]> If You Want to Be Found in Search, Don’t Obsess Over SEO https://rockcandymedia.com/blog/dont-obsess-seo-media-advertising-company/ Fri, 02 Nov 2018 17:00:05 +0000 https://rockcm.wpengine.com/?p=5207 Why You Shouldn’t Obsess Over SEO Search engine optimization holds the promise of a billion-dollar PowerBall ticket. Getting ranked #1 in Google for whatever it is you do has serious financial benefits. But that ranking alone will not ensure optimal sales, and getting to that prized spot takes more time and energy than just about […]

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]]> The Transformation from Normal to Not So Much https://rockcandymedia.com/blog/normal-to-not-so-much/ Tue, 18 Sep 2018 19:11:59 +0000 https://rockcm.wpengine.com/?p=4914 The individuals we have in-house all have their own weird and unique qualities. It’s why working at our internet marketing and advertising company is so exciting and unpredictable. However, those same employees also have their own unique ways of portraying themselves and talking about the community we work in. Take Neha for example, our web […]

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]]> Hiring Like Seinfeld: The Observation Test https://rockcandymedia.com/blog/hiring-obervation-test/ Wed, 18 May 2016 00:18:30 +0000 https://rockcm.wpengine.com/blog/?p=2069 You don’t realize what you stand for until you’re interviewing people. Nothing is quite so illuminating as sitting in a room for a few hours talking to someone you don’t really know about why you should entrust them with your business and your clients’ business. It’s one of the best ways to discover what you […]

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]]> No Posers Allowed https://rockcandymedia.com/blog/being-a-girlboss/ Mon, 05 Oct 2015 21:11:38 +0000 https://rockcm.wpengine.com/blog/?p=1966 The last thing in the world that I like talking about is being a female business owner. I mean, I’m not above using it for my own gain – see me in Fast Company, but I try not to view myself as anything but a “business owner,” full stop. As such, I have lots of […]

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]]> Professional on the Street, Freak in the Boardroom https://rockcandymedia.com/blog/professional-on-the-street-freak-in-the-boardroom/ Mon, 14 Sep 2015 14:49:14 +0000 https://rockcm.wpengine.com/blog/?p=1961 At Rock Candy Media, we’re not afraid to be ourselves. We’re fun, spontaneous and creative, while also being diligent, analytical and impossible to please. You can’t have good creative without discipline, but discipline without fun kills the creative process. It’s the constant tension of life in the advertising business. How do you put in 10-hour […]

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]]> What are you looking for? https://rockcandymedia.com/blog/what-are-you-looking-for/ Thu, 03 Sep 2015 16:38:52 +0000 https://rockcm.wpengine.com/blog/?p=1956 What are you looking for? How do you know what you’re looking for? That’s not a rhetorical question. I’m not Bono. What I mean is, when you sit down at your computer (like all of us do, every single day) and try to find a piece of information, are you aware of why you type […]

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]]> Becoming a National Marketing Agency https://rockcandymedia.com/blog/becoming-a-national-marketing-agency/ Fri, 14 Aug 2015 16:53:02 +0000 https://rockcm.wpengine.com/blog/?p=1954 Becoming a national advertising firm has always been our goal. We only started in 2009 and we’ve already been named one of the best advertising agencies in Austin. Let me make something clear: it has never been easy. It’s never been glamorous and it’s never been about being cool. It’s been straight up hard work, […]

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]]> The Difference Between Marketing and Advertising https://rockcandymedia.com/blog/the-difference-between-marketing-and-advertising/ Mon, 20 Jul 2015 18:20:53 +0000 https://rockcm.wpengine.com/blog/?p=1950 When we sign on a client who is taking on their first advertising campaign, I get a lot of the same questions – usually about their website. Everybody wants a modern, responsive website and they are important, but the best site in the world won’t help you if you can’t get anyone to visit (not […]

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]]> Hungry (for data): Portrait of a Mobile User https://rockcandymedia.com/blog/hungry-for-data-portrait-of-a-mobile-user/ Wed, 20 May 2015 20:57:13 +0000 https://rockcm.wpengine.com/blog/?p=1927 How important is mobile in your marketing plan? If this chart from Mobile Marketing Magazine is any indication, more important than you may think. Everybody’s Going Mobile In the next three years, mobile usage will continue to explode, with the average user using 2.7 GB of data. Increasing music and video streaming will account for some […]

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