Industry Intrigue – Rock Candy Media https://rockcandymedia.com Mon, 29 Jun 2020 14:35:38 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.2 You’re Ghosting A Critical Business Relationship https://rockcandymedia.com/blog/youre-ghosting-a-critical-business-relationship/ Thu, 25 Jun 2020 00:44:25 +0000 https://rockcandymedia.com/?p=8032 Listen up, we’re all grown adults on here. Except for you, Timmy. Get off your Mom’s laptop before we tell her you’re watching ‘noise’ again. But little Timmy excluded, we’re all adults. This also means we know how hard it can be to maintain relationships as we get older. Now, I want you to compare […]

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]]> Great Branding Isn’t Seen, It’s Felt https://rockcandymedia.com/blog/branding-visibility-hack/ Tue, 07 Apr 2020 23:19:14 +0000 https://rockcandymedia.com/?p=7778 Great branding is a lot like great editing – it’s invisible. You don’t see or even notice when something is edited well. As is the case when something is branded well. In editing, it’s when you miss typos or revise something so roughly that it looks forced or unnatural that things are noticed. For branding, […]

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]]> Not Today, Neighbor – How to Boss Local SEO https://rockcandymedia.com/blog/local-seo-tips/ Fri, 03 Apr 2020 03:55:02 +0000 https://rockcandymedia.com/?p=7774 Search engine optimization is just like solving a puzzle. Except every now and then, new pieces are added and others are taken away. An ever-changing puzzle if you will, that SEO strategists race to solve in order to make a beneficial impact for the businesses they assist. When it comes to SEO, you never stop […]

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]]> Brand Vaccination – Making Your Business Pandemic-Proof https://rockcandymedia.com/blog/pandemic-proof-your-brand/ Tue, 31 Mar 2020 16:51:26 +0000 https://rockcandymedia.com/?p=7759 If you’re sick of corona content, I don’t blame you. I actually found myself reading an old book about endangered species the other day to take my mind off things. It was kind of cool until I found out that most of them were dead. This abrupt realization brought me back to the status or […]

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]]> Your Ideal Audience Is the One You Never Thought Of https://rockcandymedia.com/blog/audience-targeting/ Mon, 23 Mar 2020 20:39:26 +0000 https://rockcandymedia.com/?p=7718 A determined fisherman will do just about anything to get that perfect catch. You’ve got the anglers, who will scale a sheer cliff and sit atop a loose boulder, just to get a better cast on that fishing hole where catfish graze. You’ve got the spearfisher, a less patient but more precise fisherman, who swims […]

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]]> It’s a Pivot, Not a Rebrand: The Subtle Change Your Brand Needs https://rockcandymedia.com/blog/rebranding-strategies/ Thu, 19 Mar 2020 23:01:25 +0000 https://rockcandymedia.com/?p=7708 As a business owner, there comes a time where you may realize there needs to be a change. But the most important question comes when you ask yourself what kind of change needs to be made. Is it a small change, like firing Craig for watching too much anime at his desk? Or is it […]

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]]> YOU ARE WHAT YOU EAT: Picking the Right Content Diet https://rockcandymedia.com/blog/content-motivation-inspiration/ Thu, 12 Mar 2020 05:26:53 +0000 https://rockcandymedia.com/?p=7695 What’s almost as important as the type of content your performance marketing agency is producing, is the content that it’s consuming. Because when it comes to the case of digital marketing strategies, the saying, “you are what you eat” has never been more true. Whether consciously or subconsciously, the type of information and content that […]

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]]> How Microlending Is Changing Retail https://rockcandymedia.com/blog/microlending-changing-retail/ Wed, 11 Mar 2020 16:14:46 +0000 https://rockcandymedia.com/?p=7690 Small businesses are oftentimes never short on passion, dreams, or a will to succeed. But when it comes to proper funding, they don’t always make the cut. This has been a growing problem given the number of microbrands and small businesses sprouting up in practically every sector of every industry, especially in retail. With such […]

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]]> Retail Tech 2020: Keep Humans Behind Tech https://rockcandymedia.com/blog/retail-tech-2020-keep-humans-behind-tech/ Thu, 05 Mar 2020 21:47:29 +0000 https://rockcandymedia.com/?p=7672 Retail tech, especially in the beauty sector, isn’t necessarily about sales at all — it’s about personal interactions and customer experience. Now, yes, only the brands with the best customer engagement (including digital), brand recognition, and culture make it to the very top. But as retail tech grows into one of the biggest industries in […]

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]]> How to Foster Creativity in a Dying Brand https://rockcandymedia.com/blog/rejuvenate-your-brand/ Tue, 03 Mar 2020 20:03:28 +0000 https://rockcandymedia.com/?p=7668 It’s hard to admit when things are going wrong, especially when it has to do with your company. Your brand is something you’ve built yourself, something you’ve developed a very personal and emotional relationship with. Affirming that you’ve reached a dead-end or a standstill is a realization that swings right back around like a tetherball […]

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