From the CEO – Rock Candy Media https://rockcandymedia.com Thu, 15 Oct 2020 18:36:46 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.2 The Requirements of Tone, Texture, and Composition in Advertising https://rockcandymedia.com/blog/the-requirements-of-tone-texture-and-composition-from-a-naming-agency/ Tue, 07 Jul 2020 15:52:05 +0000 https://rockcandymedia.com/?p=8071 The case against pretense, an assault on all senses, and a letter of appreciation for the people who keep our naming agency authentic. Hey guys, What.Is.Up. Literally. Tell me one thing good, because lately, it’s either All good or All horrendous. More than that, it is an individual struggle with the Self. Excuse me if I get a […]

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]]> Double Down, Now https://rockcandymedia.com/blog/double-down-now/ Fri, 19 Jun 2020 20:03:51 +0000 https://rockcandymedia.com/?p=8025 Weird was always good, Ignorance was never Bliss, and Normcore was always the worst word ever. Annie figures out what we have to do, right now. And fast.   Hey guys, It’s me again, Annie. Right now, I see everyone in their respective fields – be it publishing, medical, economists, sellers, vendors – trying to […]

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]]> En Masse https://rockcandymedia.com/blog/en-masse/ Fri, 12 Jun 2020 15:03:51 +0000 https://rockcandymedia.com/?p=8007 What is ‘Wrong’, right ‘Now’, with ‘This’ En Masse Guys, is it just me, or are you also grieving somehow? Or are you angry? I was once lost but now I’ve found….myself. Are you ready for this? When ‘This’ started – I understood that in life – you just cannot have one without the other. […]

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]]> Coming Up: Generation B for Bystanders https://rockcandymedia.com/blog/coming-up-generation-b-for-bystanders/ Thu, 04 Jun 2020 15:10:01 +0000 https://rockcandymedia.com/?p=7980 There’s an internal debate going on in my head as my 11-year-old daughter starts charter school this year, and yes she won the lottery––literally–– in order to do so. The debate is this: If I had to choose, would I rather her be street smart or book smart? One teaches creative problem solving, the other […]

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]]> Name the Fake, For the Collective’s Sake https://rockcandymedia.com/blog/name-the-fake-for-the-collectives-sake/ Wed, 27 May 2020 20:05:25 +0000 https://rockcandymedia.com/?p=7953 Hey guys, What’s going on?  What’s not going on? I know what’s not going on. It’s that we might look at history for guidance and for comfort. There is a comfort in knowing that history is cyclical and the patterns of a recession are all here. What makes the current situation so bizarre is everyone […]

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]]> Where You At? https://rockcandymedia.com/blog/where-you-at/ Mon, 11 May 2020 14:49:44 +0000 https://rockcandymedia.com/?p=7877 Hey guys, wassup? It’s Annie here. I am just wondering: Where are you? You’re not online. And I know you’re at home. Unless the spikes in website activity are hiding, the fact is that you’re either: totally breaking stay-at-home orders, reading (something that resembles a physical object and has real pages), or that you’ve run […]

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]]> Anthropological Entrepreneurship: How Humans Evolve Property Tech https://rockcandymedia.com/blog/how-humans-evolve-property-tech/ Fri, 24 Apr 2020 20:19:10 +0000 https://rockcandymedia.com/?p=7839 Humans are social creatures. We thrive in packs, even though I’d call us a lot more dysfunctional than wolves, crows, or penguins. This is why our species’ history of living quarters evolved from tribal travel, hunting/gathering, to building semi-permanent or permanent communities. We all survived better if we had land to grow and share crops, […]

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]]> Don’t Microwave Your Business https://rockcandymedia.com/blog/slow-simmered-brands/ Fri, 24 Apr 2020 19:05:46 +0000 https://rockcandymedia.com/?p=7837 Shipping is great overnight. Mac & cheese is good enough when it’s microwaved. And lines for the bathroom are better when they’re short-lived. But when it comes to brands and businesses, the opposite couldn’t be more true. Brands and businesses rarely turn out well when they are created overnight and rushed to completion. And unless […]

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]]> Great Branding Isn’t Seen, It’s Felt https://rockcandymedia.com/blog/branding-visibility-hack/ Tue, 07 Apr 2020 23:19:14 +0000 https://rockcandymedia.com/?p=7778 Great branding is a lot like great editing – it’s invisible. You don’t see or even notice when something is edited well. As is the case when something is branded well. In editing, it’s when you miss typos or revise something so roughly that it looks forced or unnatural that things are noticed. For branding, […]

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]]> It’s a Pivot, Not a Rebrand: The Subtle Change Your Brand Needs https://rockcandymedia.com/blog/rebranding-strategies/ Thu, 19 Mar 2020 23:01:25 +0000 https://rockcandymedia.com/?p=7708 As a business owner, there comes a time where you may realize there needs to be a change. But the most important question comes when you ask yourself what kind of change needs to be made. Is it a small change, like firing Craig for watching too much anime at his desk? Or is it […]

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