White Board – Rock Candy Media https://rockcandymedia.com Tue, 28 Jan 2020 18:25:03 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.2 Boss the Real Estate Bubble https://rockcandymedia.com/blog/boss-the-real-estate-bubble/ Fri, 20 Oct 2017 18:27:16 +0000 https://rockcm.wpengine.com/?p=3325 The thought of bubbles probably doesn’t elicit fear from most people. Not unless somebody was once taking a bubble bath and a crazy person ran in and tried to toss a toaster into the tub with them, or something. Most people aren’t afraid of bubbles, though, because most people don’t work in commercial real estate, […]

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]]> The Struggle Is Real https://rockcandymedia.com/blog/the-struggle-is-real/ Tue, 17 Oct 2017 22:12:44 +0000 https://rockcm.wpengine.com/?p=3318 Hey Aspiring Business owners:   I know you will feel all inspired listening to some commencement speech, some businessperson who has ‘made it’ or some Ted Talk espousing how rich they are.   What they don’t tell you – if you happen to have integrity and love what you do – is: You’ll be married […]

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]]> Logoing the Distance https://rockcandymedia.com/blog/logoing-the-distance/ Wed, 19 Jul 2017 00:12:18 +0000 https://rockcm.wpengine.com/?p=3108 One of the early deliverables that clients are always the most excited about is the logo. Whether it’s a fresh logo for an existing brand or a totally new identity for a totally new business, that first round of logos serves to solidify the reality that big things are happening. It’s an immediate, tangible symbol […]

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]]> You Don’t Have To Know Everything If You Know the Right People https://rockcandymedia.com/blog/its-okay-to-not-know-what-youre-doing/ Wed, 05 Jul 2017 23:05:47 +0000 https://rockcm.wpengine.com/?p=3067 When you’re a business owner that is also the only part of business development, there will be a lot of things thrown your way. And those ‘things’ require your expertise because of your client, who is essentially your boss, is whom you know best. Rock Candy Media was formed on the ‘bootstrap’ mentality because that […]

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]]> Why You’ve Got to Keep it Real to Get Your Way https://rockcandymedia.com/blog/why-youve-got-to-keep-it-real-to-get-your-way/ Thu, 18 May 2017 21:09:54 +0000 https://rockcm.wpengine.com/?p=2983 I spent my twenties like most people do. I got a job doing business development on a hunch that it would be my thing, and it was accompanied by a fairytale daydream in my head that money would buy freedom. Let’s just say that pretty much the opposite happened. My soul wasn’t being fed despite […]

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]]> Creativity Is Always a Gamble https://rockcandymedia.com/blog/creativity-is-always-a-gamble/ Tue, 16 May 2017 23:29:49 +0000 https://rockcm.wpengine.com/?p=2980 But there are ways to tip the odds in your favor. Ideas can come easily, or not at all. Inspiration can be completely boundless, or utterly elusive. Creativity can never be consistent. Either brilliance comes or it doesn’t. And it usually happens quickly if at all. The problem with tips about the creative process is […]

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]]> Hire an Agency That Does It All https://rockcandymedia.com/blog/hire-an-agency-that-does-it-all/ Fri, 24 Feb 2017 00:40:33 +0000 https://rockcm.wpengine.com/?p=2637 A marketing team vs. a marketing person   There comes a time in the life of any company when the marketing duties need to be handed off from the founders, CEOs, or operations professionals. Digital marketing techniques are – like our universe – complex, ever-expanding, and contemplating them too long will fill you with existential […]

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]]> YouTube Ads Just Got More Valuable https://rockcandymedia.com/blog/youtube-ads-value/ Wed, 22 Feb 2017 06:15:54 +0000 https://rockcm.wpengine.com/?p=2631 “What am I spending money on again?” “Are you sure they’re responding to the ad?” These are questions that digital advertisers get every day from anxious clients, who are confused and frightened by the world of online advertising. Luckily, you have nothing to fear. Google (our favorite digital marketing platform) gives advertiser free access to […]

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]]> We’re watching you, and it’s a good thing too https://rockcandymedia.com/blog/were-watching-you-and-its-a-good-thing-too/ Wed, 11 Jan 2017 22:51:17 +0000 https://rockcm.wpengine.com/?p=2393 Everything you do on the internet is being tracked. No, I’m not talking about the NSA… Well, depending on your recent web history this could apply to you, but I’m talking about your favorite brands. Each time you visit your favorite site, you’re being tracked. And it’s not a bad thing. Each click you make, […]

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]]> Moving Beyond Marketing https://rockcandymedia.com/blog/moving-beyond-marketing/ Fri, 09 Sep 2016 19:16:20 +0000 https://rockcm.wpengine.com/?p=2095 Rock Candy Media has had a circuitous journey. When I first started with the company, we offered design services, content strategy and website design, but for the past two years the part of the business that’s been ramping up has been more on the consulting side: how to increase revenue, how to build different sales […]

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