Good Company – Rock Candy Media https://rockcandymedia.com Mon, 11 May 2020 19:22:46 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.2 Where You At? https://rockcandymedia.com/blog/where-you-at/ Mon, 11 May 2020 14:49:44 +0000 https://rockcandymedia.com/?p=7877 Hey guys, wassup? It’s Annie here. I am just wondering: Where are you? You’re not online. And I know you’re at home. Unless the spikes in website activity are hiding, the fact is that you’re either: totally breaking stay-at-home orders, reading (something that resembles a physical object and has real pages), or that you’ve run […]

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]]> People Don’t Believe My Boss Exists, Part 18 https://rockcandymedia.com/blog/people-dont-believe-my-boss-exists-part-18/ Thu, 07 May 2020 05:32:35 +0000 https://rockcandymedia.com/?p=7858 If you work remotely, you probably don’t get the chance to interact with your boss that much. Especially if you don’t work in a very hands-on industry like branding and digital marketing. But this isn’t the case at Rock Candy Media, Austin advertising firm. If you work for Annie Jones, and if you work for […]

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]]> The Emerging Tech Startups We’re Having Our Gen Z Team Members Stalk: Part 1 https://rockcandymedia.com/blog/the-emerging-tech-startups-were-having-our-gen-z-team-members-stalk-part-1/ Mon, 04 May 2020 20:34:17 +0000 https://rockcandymedia.com/?p=7853 Here are some things you likely know: — Millennials and Gen Z aren’t too fond of the status quo — Millennials and Gen Z love to travel — Millennials and Gen Z spend more on experiences, and less and less on material items — While Millennials and Gen Z are letting go of the traditional […]

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]]> People Don’t Believe My Boss Exists: RCM Labs https://rockcandymedia.com/blog/people-dont-believe-my-boss-exists-rcm-labs/ Fri, 17 Apr 2020 16:39:14 +0000 https://rockcandymedia.com/?p=7807 By Rock Candy Media’s Lead Web Developer, Scott Mise Annie Liao Jones is an anomaly. RCM Labs highlights that fact. Rock Candy Media is no stranger to putting its own ass on the line. In fact, we have a rich history of exposing our pasty cheeks to the winds of change so our clients don’t […]

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]]> Great Branding Isn’t Seen, It’s Felt https://rockcandymedia.com/blog/branding-visibility-hack/ Tue, 07 Apr 2020 23:19:14 +0000 https://rockcandymedia.com/?p=7778 Great branding is a lot like great editing – it’s invisible. You don’t see or even notice when something is edited well. As is the case when something is branded well. In editing, it’s when you miss typos or revise something so roughly that it looks forced or unnatural that things are noticed. For branding, […]

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]]> The Difference Between Brands That Try, & Brand Builders That Achieve https://rockcandymedia.com/blog/brands-try-brand-builders-achieve/ Mon, 30 Mar 2020 21:43:17 +0000 https://rockcandymedia.com/?p=7755 It’s one thing to build a business; it’s another thing entirely to build a brand. And unfortunately, we know after a decade in integrated marketing, that the latter will ALWAYS outlive the former. For us as a performance marketing group in Austin, we keep our eyes on the story of an industry. By looking at […]

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]]> Me vs. We: How to Foster Explosively Creative Collaboration https://rockcandymedia.com/blog/how-to-foster-collaboration/ Tue, 24 Mar 2020 22:18:02 +0000 https://rockcandymedia.com/?p=7721 Unfortunately, some of the creatives in the Austin, Texas digital marketing field have gotten a reputation for being a little over-reliant on themselves when it comes to content creation and project execution. While a majority of these creatives have good intentions — trying to bear as much of the production load as possible so their […]

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]]> YOU ARE WHAT YOU EAT: Picking the Right Content Diet https://rockcandymedia.com/blog/content-motivation-inspiration/ Thu, 12 Mar 2020 05:26:53 +0000 https://rockcandymedia.com/?p=7695 What’s almost as important as the type of content your performance marketing agency is producing, is the content that it’s consuming. Because when it comes to the case of digital marketing strategies, the saying, “you are what you eat” has never been more true. Whether consciously or subconsciously, the type of information and content that […]

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]]> 5 Tell-Tale Signs You Need to Break-Up with Your Brand https://rockcandymedia.com/blog/when-to-rebrand/ Mon, 03 Feb 2020 23:37:52 +0000 https://rockcandymedia.com/?p=7515 Determining whether or not you need to rebrand is a very difficult decision. One, that bears a lot of resemblance to breaking up with someone. There are a lot of important, and at times, very personal factors you need to take into consideration. The first thing you might think of is your past — all […]

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]]> The Secret Sauce of Personalized Storytelling https://rockcandymedia.com/blog/personalized-marketing-storytelling/ Mon, 27 Jan 2020 18:11:18 +0000 https://rockcandymedia.com/?p=7479 When you think about how you can tell a story, there are a lot of methods you need to take into consideration. You could start with the ending, then circle back to the beginning. You could jump around to different spots in time, Quentin Tarantino style. Or, instead of thinking of the plot, you could […]

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