Burn Book – Rock Candy Media https://rockcandymedia.com Tue, 08 Jun 2021 21:16:35 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.2 How to Convert More Leads From Your Website, Part 1 https://rockcandymedia.com/blog/how-to-convert-more-leads-from-your-website-part-1/ Tue, 12 Jan 2021 18:52:48 +0000 https://rockcandymedia.com/?p=8461 Alright, we both know this isn’t going to be a one golden answer to making your business hit the big leagues. There is no one answer, and every answer you do get, if it’s any good and from a marketing automation agency, is going to be multi-parted in order to fit in enough information. If […]

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]]> Your Friendly Neighborhood SEO Consultants With A 2021 Warning https://rockcandymedia.com/blog/friendly-neighborhood-seo-consultant-2021-warning/ Tue, 05 Jan 2021 00:45:07 +0000 https://rockcandymedia.com/?p=8454 If there’s anything we know as a top SEO consultant (search engine optimization), it’s that user intent is everything. Of course you need to know what your target audience is searching so that you show up on their search engine results pages (SERP), that seems obvious, right? Right. What’s new, and what’s been demonstrated by […]

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]]> Branding A Startup in 2021: What the Streaming Industry Tells Us https://rockcandymedia.com/blog/branding-a-startup-in-2021-what-the-streaming-industry-tells-us/ Mon, 04 Jan 2021 21:57:59 +0000 https://rockcandymedia.com/?p=8451 When there’s one new kid on the successful startup block, everyone flocks– VCs, competitors, and consumers alike. And they may capture and rule over their market for a while before a worthy competitor joins the ranks. One example is Netflix’s movie and TV streaming service launching in 2007, quickly followed (but not dominated) by Hulu […]

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]]> 2021 Marketing Automation Trend Predictions, Translated https://rockcandymedia.com/blog/2021-marketing-automation-trend-predictions-translated/ Tue, 22 Dec 2020 19:53:40 +0000 https://rockcandymedia.com/?p=8446 Translating Marketing Prof’s 2021 top 5 marketing trends for people that just want it straight, unfiltered, and with a focus on marketing automation. Because if you haven’t heard already– like here or here — being real and raw and yourselves is the key to effortless brand authenticity, and authenticity is key to ROI. Literally– ROI […]

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]]> Top Ads of 2020 Through the Lens of A Top Austin Advertising Agency https://rockcandymedia.com/blog/top-ads-of-2020-through-the-lens-of-a-top-ad-agency/ Thu, 17 Dec 2020 21:35:32 +0000 https://rockcandymedia.com/?p=8441 Four out of the top five big name ads from 2020, as selected by Adweek, spoke to human isolation and the other was about burger preservatives. No, that last sentence you read was actually not the American National Anthem, check again. First, before we get into the brand marketing strategy of it all and how, […]

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]]> Resource Roundup for CRO (Conversion Rate Optimization) in 2021 https://rockcandymedia.com/blog/resource-roundup-for-cro-conversion-rate-optimization-in-2021/ Wed, 09 Dec 2020 20:08:49 +0000 https://rockcandymedia.com/?p=8431 What is CRO?: Conversion Rate Optimization. We broke that down back in April of this year. It holds up, though we look back and see ourselves as innocent little babies thinking 2020 was off to a rocky start but would get better. So we’re here, with that good ole exhaustion and darkness now in our […]

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]]> A Sketchy Future, To Say the Least https://rockcandymedia.com/blog/a-sketchy-future-to-say-the-least/ Tue, 08 Dec 2020 18:08:02 +0000 https://rockcandymedia.com/?p=8426 You could throw a rock at the American education system and hit a problem. Anyone who knows a teacher or a student knows of one issue or several– from student loan debt to underpaid teachers and a learning process so standardized that it actually makes the content and understanding shallow and short-lived in the human […]

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]]> Sexy KFC Seems Like A Typo https://rockcandymedia.com/blog/sexy-kfc-seems-like-a-typo/ Sat, 05 Dec 2020 20:55:01 +0000 https://rockcandymedia.com/?p=8434 People of Earth, … I think I’m in the majority when I say I definitely don’t think anyone wants a sexy Colonel Sanders. And yes, that is something that exists and has existed many times prior, apparently. Making him (played by Mario Lopez) star of a spoof Lifetime movie (complete short film with a trailer […]

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]]> In Time-Swept Ruins, All That Stand Are the Strong Foundations https://rockcandymedia.com/blog/in-time-swept-ruins-all-that-stands-are-the-strong-foundations/ Thu, 03 Dec 2020 17:51:06 +0000 https://rockcandymedia.com/?p=8418 You know us; we toe the line of optimism and realism every day. In the integrated marketing industry, and just as people who operate in the world from a brand strategy perspective, we’ve gotten pretty good at keeping things real, unfiltered, yet still looking on the bright side of a dark year. And guess what? […]

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]]> The Good, The Bad, & The Real https://rockcandymedia.com/blog/the-good-the-bad-the-real/ Mon, 30 Nov 2020 19:18:14 +0000 https://rockcandymedia.com/?p=8414 There’s a certain level of emotional intelligence (in the world, in consumers, in brands) that reveals what should be obvious, but is not in many cases: having your brand always point to ‘the good’ is invalidating to the very real emotions revolving around ‘the bad.’ For example, yes, brands almost always in their marketing feed […]

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